Research Guides: COMM 375: Company Research

Company Research

Hoovers Online
The world's top enterprises is at the core of our business tools and service that customers find vital to their operations. In depth company history,financial, IPO, stocks and background information available.
Also, use the Industries tab.
Business Insights: Essentials
Research and analyze companies and industries around the world with extensive reference content from Gale's core business collection, easy-to-use company fundamentals and investment research reports, SWOT reports, industry rankings, profiles, market share data, company histories, and more.
Value Line
Provides online access to Value Line's leading publications covering stocks, mutual funds, options and convertible securities as well as special situation stocks.
Mergent Online
U.S. Company Data. An Internet-accessible subscription service covering 10,000 public companies and their SEC filings
International Company Data. More companies from more countries than any other international database, with global searching across databases.

Gartner
Research from Gartner, Inc., an information technology research and advisory company. Gartner works with clients to research, analyze and interpret the business of IT.

Not all documents are available in full-text form. Use the "Advanced Search" feature to locate full-text articles available to USC users.

Mergent WebReports
Mergent WebReports provides online access to the Moody's/Mergent manuals. These manuals provide corporate histories, business descriptions, and information on properties, subsidiaries, officers and directors, long-term debt, financial statements and municipal debt. Years vary 1920's to present.
Standard & Poor's NetAdvantage
A comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries. Content includes detailed tock reports, company profiles, bond reports, corporation records, mutual fund reports, security dealers directory and industry surveys.

Mintel
Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel.

Users must create a personal account and reports can only be downloaded one section at a time.
LexisNexis Academic (Nexis Uni)
Company Dossier, business, financial, legal, medical, biographical and government resources
Business Abstracts with Full Text (H.W. Wilson)
Business Abstracts with Full Text offers a multitude of business magazines and scholarly journals.

This comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more. Part of the OmniFile collection.
EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
PrivCo
PrivCo is the premiere source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must create an account (USC e-mail address) to login.

Search tips

Want to find your companies competition? Search Hoovers for your company to find the competitors. For example, if your company is KCRW who is the competition?

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0