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COMM 375: Company Research

Business and Professional Communication

Company Research

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Want to find your companies competition? Search Hoovers for your company to find the competitors.  For example, if your company is KCRW who is the competition?

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from