CMGT 544

WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.

Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.

The aim of the IJMR is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. It provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data and seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change.

JCM is written by scholars and practitioners and edited for marketers who desire further insight into how people behave as consumers worldwide. It is committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice.

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. It publishes articles representing the entire spectrum of topics in marketing.

JCIRA is a peer-reviewed forum where current issues and research in advertising are vetted.

Ad Age, started in 1930 and known as Advertising Age until 2017, is a global media brand publishing analysis, news and data on marketing and media.

Adweek is a weekly magazine covering creativity, client–agency relationships, global advertising, accounts in review, and new campaigns.

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.

Business Abstracts with Full Text™ offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more.

ProQuest Business. This resource covers publications on the latest business and financial information for researchers of all levels.

Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest

Database of full text online news, business, financial, legal, medical, biographical, government and domestic and international newspaper resources.

Only three concurrent users allowed!!!
Articles from leading business journals, magazines, trade publications and newspapers with a broad selection of international content plus company and market data.

Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest.

Academic OneFile is the premier source for peer-reviewed, full-text articles from the world's leading journals and reference sources. With extensive coverage of the physical sciences, technology, medicine, social sciences...

Access to more than 600 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine.

A comprehensive database deliving full text access to the world's highest quality technical literature in electrical engineering, computer science and electronics.

LGBT Life is the premier resource to the world's literature regarding Gay, Lesbian, Bisexual, Transgender and Transsexual issues. Comprehensive coverage includes traditional academic, lifestyle, and regional publications, as well as non-periodical content such as non-fiction books, bibliographies and dissertations. Disciplines include athletics, health, law, sociology, family, religion, civil liberties, employment and entertainment.

GenderWatch is a full text database of publications that focus on the impact of gender across a broad spectrum of subject areas. Subjects covered include: business, education, literature and the arts, health sciences, history, political science, public policy, sociology, gender and women's studies and more.

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