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CMGT 556: Global Marketing Communication

Global Marketing Communication

Search Tips

When possible use the Advance Search feature

use " quotation marks " to group concepts "consumer attitudes" and spending

limit time frame: When items were published

2005-2015

use truncation symbol *

Truncate a root word such as plan to get all forms of the word, i.e.  plan* will retrieve plan, plans, planning and planned


Communication Research Databases

Here are a few databases to begin your research: