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CMGT 556: Databases

Global Marketing Communication

Search Tips

When possible use the Advance Search feature

use " qoutation " to group concepts "consumer attitudes" and spending

limit time frame: When items were published


use truncation symbol *

Truncate a root word such as plan to get all forms of the word, i.e.  plan* will retrieve plan, plans, planning and planned

Search (Summon)

Above is a simple Summon search box. You can search Quick Search for articles from various electronic sources.

Communication Research Databases

Here are a few databases to begin your research:

International Scope

Addtional Resources

If you need additional resources checkout the Research Guide for other subjects.

Otherwise, click the Browse by Subject if you need additional subject specific resources