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The Passport/GMID (Global Market Information Database) by Euromonitor provides a wide range of consumer market and industry information in more than 80 countries around the world. It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
**** 2 USERS ACCESS**** Detailed information on advertising agencies and advertisers. Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. **** 2 USERS ACCESS****
This database offers top-line international market research overviews focusing on 40+ industries in more than 40 countries worldwide, including regional summaries. It provides market size, share, forecasts and segments.
Sports Business Research Network provides market research and industry news for the sports industry.
SBRnet's site combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts.
Business Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
Global Market Information Database (GMID by Euromonitor) providesinternational company, country, industry and market information. Searchoptions include industries, countries, consumers, companies andgeographies. User has ability to download reports in Word, Excel or PDF
U.S. Company Data. An Internet-accessible subscription service covering 10,000 public companies and their SEC filings
International Company Data. More companies from more countries than any other international database, with global searching across databases.
Mergent WebReports provides online access to the Moody's/Mergent manuals. These manuals provide corporate histories, business descriptions, and information on properties, subsidiaries, officers and directors, long-term debt, financial statements and municipal debt. Years vary 1920's to present.
A comprehensive source of business and investment information, offering on-line access to Standard & Poor's independent research, data and commentary on stocks, bonds, funds, and industries. Content includes detailed tock reports, company profiles, bond reports, corporation records, mutual fund reports, security dealers directory and industry surveys.
Use the "Advanced Search" feature to locate full-text articles available to USC users. Not all documents are available in full-text form. Research from Gartner, Inc., an information technology research and advisory company. Gartner works with clients to research, analyze and interpret the business of IT.
Not all documents are available in full-text form. Use the "Advanced Search" feature to locate full-text articles available to USC users.
PrivCo is the premiere source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. You must create an account (USC e-mail address) to login.
Market Research study of a market or potential market for a company’s product. Market research is done before developing or changing a product to ensure that there is demand for the product and that the product will be distinct from similar products. Market research involves surveying current and potential customers about what types of products or services they might want. It also may involve looking at other research conducted on the demographics of a region or a group of potential customers.
Market research. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/market_research/0
Using Market Research:
What type of information would you be interested in locating about your company Netflix, Abercrombie & Fitch, Volvo, or WNBA?
Detailed information on advertising agencies and advertisers.
Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases.
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