Forbes Magazine Archive is the complete digital version of the Forbes backfile. With coverage starting at the magazine’s first issue in 1917, the archive offers 70 years’ worth of content from 1917 to 2000.
Fortune Magazine Archive presents an extensive collection of the long-running business magazine dating from its very first issue in February, 1930 through December, 2000 in a comprehensive cover-to-cover format.
Access Mintel's market research reports on numerous product categories. Explore market data, size, segmentation, forecasts, and share, as well as consumer behavior, opinions, brand preference, and trends. Learn what will drive future growth; where the opportunities and challenges lie; and, what companies are innovating. In-depth consumer research examines how social, economic, cultural and psychological influences affect attitudes and purchasing decisions.
Users must create a personal account and reports can only be downloaded one section at a time.
ProQuest Business provides full text access to articles, reports and other resources in nine databases including ABI/Inform, the Wall Street Journal, New York Times, Los Angeles Times, Business Dissertations, Historical Annual Reports and more. An excellent starting point for business research.
Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets.
Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information.
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Previously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
Sampling of journal subscriptions available through USC Libraries
Industry Insights: Consumer Series
Journal of Marketing
Journal of interactive marketing
Journal of marketing theory and practice
International journal of research in marketing
The American marketing journal
Journal of Marketing Management and Consumer Behavior (open access)
Consumer behavior:The dynamics of consumer reaction
Journal of consumer satisfaction, dissatisfaction, and complaining behavior
Research in consumer behavior
Advances in consumer research
Consumer markets abroad
Journal of consumer behaviour
Journal of consumer psychology: The official journal of the Society for Consumer Psychology