Research Guides: COMM 375: Academic Research

Search Tips

When possible use the Advance Search feature

use " " to group concepts "consumer attitudes" and spending

use truncation symbol *

Truncate a root word such as plan to get all forms of the word, i.e. plan* will retrieve plan, plans, planning and planned

use syynonyms related to your topic: philanthropy

charitable contributions

charities

donations

gift giving

Addtional Resources

If you need additional resources checkout the Research Guide for other subjects.

Otherwise, click the Browse by Subject if you need additional subject specific resources

Database : Browse by Subject
If need to see more databases on other topics use this resource.

Communication Research Databases

Here are a few databases to begin your research:

Business Abstracts with Full Text (H.W. Wilson)
Business Abstracts with Full Text™ offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more.
ProQuest Research -Multiple Database
ProQuest Multiple Databases is a multi-disciplinary index suitable for both undergraduates and graduate students. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles, and provides full-text for a significant number of the articles included from a variety of contemporary research databases. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
ABI/INFORM Complete
Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest
Factiva
Only three concurrent users allowed!!!
Articles from leading business journals, magazines, trade publications and newspapers with a broad selection of international content plus company and market data.
Sage
Access to more than 600 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine.

ProQuest Telecommunications Database
ProQuest Telecommunications is a essential resource for anyone researching the industry or its technology.

The database includes over 140 titles, with more than 115 available in full text. Whether youÂre looking for the latest news on WAP technology, following market penetration of new technologies, or gathering information about the key players in this field, ProQuest Telecommunications helps you stay one step ahead.
EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.

Quick Search (Summon)

Above is a simple Summon search box. You can search Quick Search for articles from various electronic sources.

Case Studies

Here are a few databases to locate Case Studies:

Emerald
To search for Case Studies, under Resources select Teaching Zone, then, Case studies Collection.
WARC
WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
ProQuest Research Library
Select Advance Search and for Document type: select Case Study