Search Tips
When possible use the Advance Search feature
use " " to group concepts "consumer attitudes" and spending
use truncation symbol *
Truncate a root word such as plan to get all forms of the word, i.e. plan* will retrieve plan, plans, planning and planned
use syynonyms related to your topic: philanthropy
charitable contributions
charities
donations
gift giving
Addtional Resources
If you need additional resources checkout the Research Guide for other subjects.
Otherwise, click the Browse by Subject if you need additional subject specific resources
-
Database : Browse by SubjectIf need to see more databases on other topics use this resource.
Communication Research Databases
Here are a few databases to begin your research:
-
Business Abstracts with Full Text (H.W. Wilson)Business Abstracts with Full Text™ offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more.
-
ProQuest Research -Multiple DatabaseProQuest Multiple Databases is a multi-disciplinary index suitable for both undergraduates and graduate students. It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles, and provides full-text for a significant number of the articles included from a variety of contemporary research databases. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
-
ABI/INFORM CompleteArticles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest Articles from leading business journals, magazines, trade publications and newspapers including the Wall Street Journal. Available through ProQuest
-
FactivaOnly three concurrent users allowed!!!
Articles from leading business journals, magazines, trade publications and newspapers with a broad selection of international content plus company and market data. -
SageAccess to more than 600 journals in Business, Humanities, Social Sciences, and Science, Technology and Medicine.
-
ProQuest Telecommunications Database This link opens in a new windowA key resource for anyone researching the telecommunications industry or its underlying technology. The database includes over 140 journal titles with more than 115 available in full text. Topics include: computer applications, wireless applications, data communications and data transmission systems, electronic data processing, information science and information theory, radio and television, and more.
-
EBSCO Business Source Complete This link opens in a new windowThis database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
Quick Search (Summon)
Above is a simple Summon search box. You can search Quick Search for articles from various electronic sources.
Case Studies
Here are a few databases to locate Case Studies:
-
EmeraldTo search for Case Studies, under Resources select Teaching Zone, then, Case studies Collection.
-
WARCWARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
-
ProQuest Research LibrarySelect Advance Search and for Document type: select Case Study