Demographic Statistics
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Editor & Publisher Market GuideDemographic and market data for 1600 cities in the U.S. and Canada.
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ComScore Press CenterInternet audience measurement data, including details of visitation, demographics and online buying power for Web site audiences across U.S. and global markets.
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Nielsen Net RatingsEvaluates web site audiences. Click on "Press."
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SBDC DemographicsThe official National Information Clearinghouse serving the Small Business Development Center Network and America's small business community. Search the Library Links for demographic information
General Statistics Sources
For your topic you may be interested in locating various types of statistics. Make sure you check out the Statistics & Data LibGuide .
Industry Statistics
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Advertising Red Books (Winmo) This link opens in a new windowDetailed information on advertising agencies and advertisers. Agency Database contains detailed profiles of close to thousands of U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on thousands of U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases. 2 users access
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ISI Emerging MarketsProvides coverage of emerging economies in Africa, Asia, Europe and Latin America including articles, financial statements, industry analyses, equity quotes, macroeconomic statistics, and market-specific information.
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Audit Bureau of Circulations e-dataCirculation data by Publication Title, State/Province, U.S. SRDS or Canadian CARD classifications. Circulation statistics for newspapers, journals, magazines, business publications and web publications.
*****Off campus access is temporarily unavailable. -
SRDS - Standard Rate and Data ServiceSRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources. The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.
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IBISWorld This link opens in a new windowIndustry Market Research reports and Industry Risk Ratings. Focuses on United States, but has some data on global markets.
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S&P NetAdvantageBusiness, investment and financial information including industry surveys.
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Statista This link opens in a new windowStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Your Librarian
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
room 224
cetucker@usc.edu
213-740-2332
Subjects: Communication & Journalism, Gender & LGBTQ Studies