Market Research Reports
- IBISWorldDetailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
- MarketResearch.com AcademicMarket research reports from several sources covering a wide range of industries, services and products. Content includes industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.
- Mintel Reports (Mintel Oxygen)Mintel Oxygen provides detailed market research reports in the areas of Beauty & Personal Care, Drink, Food, Leisure & Entertainment, Lifestyles, and Retailing and Apparel. Users must create a personal account and reports can only be downloaded one section at a time.
- Mint GlobalUS and international company information from Bureau van Dijk including Datamonitor market research and company reports.
- Consumer Expenditure Surveycompiled by the U.S. Census Bureau.The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
- WARC This link opens in a new windowPreviously known as the World Advertising Research Center, WARC provides a wide range of information on advertising and marketing trends around the world including expenditure data, case studies, industry trends and consumer insight.
- Business Insights Global This link opens in a new windowBusiness Insights: Global is a source for international business intelligence offering the most comprehensive and convenient way to find case studies, in-depth statistical data coupled with deep research, and the ability to compare global economies, countries and industries. Also known as Gale Business Insights.
- Standard and Poor's NetAdvantage This link opens in a new windowDetailed data on specific companies and industries, including profiles, financial data, stock information, competitors and competition, and forecasts for future business.
- Orbis This link opens in a new windowUS and international company information from Bureau van Dijk including Datamonitor market research and company reports (same content as Mint Global with a different interface).
Company Research
- eMarketereMarketer provides analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
- Gartner This link opens in a new windowResearch from Gartner, Inc., an information technology research and advisory company. Gartner works with clients to research, analyze and interpret the business of IT.
- SRDS - Standard Rate and Data ServiceSRDS is produced by Standard Rate and Data Service, which compiles contact information and ad rates for a variety of media sources. The print versions are useful when you have specific publications in mind, but our online access allows you to search across publications using keywords.
- Mergent Online This link opens in a new windowProvides data about companies, including financials, exeutives, reports, filings, news, and comparisons with competitors. Build your own report to find exactly the data you need.
- Standard and Poor's NetAdvantage This link opens in a new windowDetailed data on specific companies and industries, including profiles, financial data, stock information, competitors and competition, and forecasts for future business.
SWOT Analysis
Strength, Weakness, Opportunities and Threats (SWOT)
SWOT Analysis Signpost, Image courtesy of scottchan / FreeDigitalPhotos.net
The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.
SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=https://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/swot_analysis/0