About this page
Find links to books used in classes in the BPMK program and additional books that may aid your work.
The USC Libraries own many additional books on these topics. Please use the library catalog to search for additional books or contact a librarian for help.
Course-specific books
Biotechnology EntrepreneurshipPublication Date: 2020
Essentials of Health Care Marketing (5th ed)Publication Date: 2022
Health Insurance and Managed Care: What it is and how it works, 5th ed by Publication Date: 2019
The Essentials of Marketing ResearchPublication Date: 2013
Additional selected books
Biotechnology: the science, the products, the government, the businessPublication Date: 2020
Clinical Development: strategic, pre-clinical, clinical, and regulatory issuesPublication Date: 2019
Gene and Cell Therapies: market access and pricingPublication Date: 2020
Global New Drug Development: an introductionPublication Date: 2014
Innovation and Marketing in the Pharmaceutical IndustryPublication Date: 2013
Pharmaceutical market access in developed marketsPublication Date: 2018
The Strategy and Tactics of Pricing, 5th ed by Publication Date: 2010
Choice-Based Conjoint AnalysisPublication Date: 2010
