Databases at USC
For a complete list of USCMarshall Electronic Resources go to:
- Academic OneFile
- Business & Company Resource Center
- EStatement Studies
- Factiva
- Hoovers Online
- IBISWorld
- LexisNexis Academic Full text business, financial, legal, medical, biographical, government and domestic and international newspaper resources.
- MarketResearch.com Academic
- Mergent Online
- Mint Global
- Orbis
- OSIRIS
- Passport/Global Market Information Database
- ProQuest Business
- ReferenceUSA Businesses Database Directory of over 11 million US public and private businesses.
- Standard & Poor's NetAdvantage
- Thomson ONE
- Value Line
Books / Reference in Crocker Library
Search USC Libraries (HOMER or QUICK SEARCH) for books and periodicals using the following words and phrases:
- Entrepreneur(ship)
- Small Business
- New Business Enterprise
- Start Ups
- Business Plans
Business Plans
There are a number of resources to help entrepreneurs create a business plan. Crocker Library has subscription access to the Business Plans Handbook (see above) a multi-volume set containing business plans of actual businesses. These are other online resources for free business plans:
Entrepreneurship: TIPS FOR SEARCHING ARTICLE DATABASES AT USC
Search ARTICLE databases using terms like ENTREPRENEURSHIP, SMALL BUSINESS, SMALL ENTERPRISE, NEW BUSINESS, START-UPS (START UPS), PRIVATE ENTERPRISE.
Use subject search tools in databases (e.g. Thesaurus or Subject) to find subject headings and help refine a search; refine further by adding industry type(s), if applicable.
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ProQuest Business: Use Advanced Search to search on terms like: "new business enterprise", "entrepreneur and/or entrepreneurship," "small business" (small business owners, or small business ownership). Alternatively, use the Thesaurus to look up subject terms like 'Entrepreneurship,' small business, or new business (new business enterprise). The Thesaurus feature is located at on the upper right side of the Advanced Search page.
- LexisNexis Academic - Use the 'Advanced Search' option to search words like "Entrepreneurship" ,"Private enterprise," "Small Business", "Small business owners", "New business enterprise". Select Industry and refine search to a specific industry, if applicable. At results page (after pressing search), refine search further by selecting 'Subject' at the left side of page, and select terms like 'Entrepreneurship' to get a more targeted set of results.
- Factiva: Select 'Search' then 'Search Builder.' Scroll down page and select all Subjects. Type in the word 'Entrepreneur', Factiva should automatically find 'Small Business/Entrepreneurs.' Click on 'Small Business/Entrepreneurs' and the subject should appear in your search (highlighted in orange). Add Industries, regions, as applicable. Select date range and select search. You can refine your search using the tools under the headings that appear on the left side of the page.
Industry Norms & Ratios
See databases listed on the left side of this page for links to databases.
Industry Data, Norms and Ratios
BCRC - Business & Company Resource Center: find research trends on industries. Search for specific industries or use SIC/NAICS codes; full access to Los Angeles Business Journal and Entrepreneur journals.
eStatement Studies: search by industry code or keyword identifier
Hoovers: contains comparative ratios for companies that are benchmarked against their primary industry
Mergent Online: Contains company ratios going back as far as 15 years.
Osiris and Orbis (Financials): Search different ratios by industry.
Standard & Poor’s NetAdvantage to find industry trends, 'How the Industry Operates'
ValueLine: Industry snapshots contain select ratios (click on 'Standard Edition' then 'Industry Look-Up').
The Value Chain
The value chain is the set of activities contributing to the production, distribution and marketing of goods and services. The following resources will provide some information on the value chain or parts of the value chain.
IBIS World contains reports on hundreds of U.S., Global and Chinese industries. Keyword search by industry or company. Each industry report includes a section on COST STRUCTURE.
Mergent Horizon providesa list of suppliers by company (as available); this is often helpful in supply chain analysis. Go to Reports, then select Company Profiles. Suppliers will be found under the section 'Strategic Partners.' This section is often listed toward the end of the report.
Standard & Poor’s NetAdvantage contains key industry reports. Look at the section 'How the Industry Operates' for value chain analysis.
Patents, Trademarks & Copyrights
- USC Libraries LibGuide: Patent Research
- United States Patent & Trademark Office
- United States Copyright Office
- Trademarkia
- Oklahoma State University Patent & Trademark Library
- Nolo Press - Patent, Copyright & Trademark
- esp@cenet: European Patent Office
- WIPO / World Intellectual Property Organization
Local Resources - Los Angeles & Southern California
- California Economic Development -Index to local government websites for economic development and enterprise zones.
- Entrepreneur MeetupsSanta Monica Young Entrepreneur Society Mastermind Forum
- Los Angeles Economic Development Corporation
- Represent LAMap and websites for Start-ups around the U.S.
- SCORE Los AngelesA regional branch of a national non-profit organization which offers counseling, legal advice and workshops for small business owners at a minimal cost.
- Kairos SocietyOrganization for young entrepreneurs; USC operates a West Coast chapter.
General Internet Resources
Public Resources
- Global Entrepreneur Indicator
- GOOGLE EntrepreneursPrograms, Events and Resources for entrepreneurs and Start-ups. Also available via Google+
- Harvard Business School - Social EnterpriseScroll down the page to see lists of free articles and other publications.
- Harvard Business School Working Knowledge - EntrepreneurshipArticles and features on Entrepreneurship, some available at no cost.
- Small Business Entrepreneurship Council - Survival Guide
- Ewing Marion Kauffman FoundationDevoted to entrepreneurship, they publish their annual 'Kauffman Index of Entrepreneurial Activity" report (search under 'Research & Policy').
- Babson College - Arthur M. Blank Center for EntrepreneurshipSearch for their annual Entrepreneurship Monitor reports
Trade Journals
- Entreprepreneur
- Entrepreneur - 100 Brilliant Companies
- Fast Company web siteArticles on 'the Most Creative People, Design, etc. Articles on Start-ups and innovation.
- Fast CompanyLink to full text journal via ProQuest Business
- Future CEO Stars
- Incvia ProQuest
- Journal of Small Business & Entrepreneurshipvia Proquest
- Small Businss Economicsvia SpringerLink
- StartupDigestfree online magazine
- Upstart Business Journal
- Forbes - Entrepreneurs
Industry Associations & Organizations
- Association for Enterprise Opportunity"The Voice of Microbusiness"
- CEO - Collegiate Entrepreneurs OrganizationCEO’s mission is to inform, support and inspire college students to be entrepreneurial and seek opportunity through enterprise creation.
- Entrepreneurs Organization
- Forum for Women Entrepreneurs
- Indus Entrepreneurships
- iStartiStart is a networking site for aspiring entrepreneurs, mentors and advisors to connect with each other and bring potential business ideas to market.
iStart is supporting by the Kaufman Foundation, a private nonpartisan foundation. - National Association for the Self-Employed/NASEMembership offers financial, legal and business advice for start-up companies.
- NBA - National Business Incubation Association
- NCIIA - National Collegiate Inventors & Innovators AllianceSupports technology innovation and entrepreneurship in universities and colleges to create experiential learning opportunities for students and successful, socially beneficial businesses.
- NFIB - National Federation of (small) Independent Business
- NABOE - National Association of Business Owners & Entrepreneurs
- National Business AssociationNot-for-profit associationoffering resource materials to small businesses.
- Association of Small Business Devevolopment Centers
Looking up Industry Codes - NAICS & SIC's
US Census - North American Industry Classification System: the North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Standard Industrialization Codes (SIC) were originally developed in the mid-1980s and have been supplanted by NAICS codes, but are still used as indexing identifiers for businesses.
LogLink provides cross-indexing for SIC and NAICS codes.
Trade Shows, Exhibitions, Events Calendars
Use these websites to find upcoming trade shows, exhibitions, or business networking events in your industry. Also, search for local "convention centers" (Los Angeles, Anahein, Long Beach, Las Vegas) and view their Calendars.

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