Databases at USC
For a complete list of USCMarshall Electronic Resources go to:
Books / Reference in Crocker Library
Search USC Libraries (HOMER or QUICK SEARCH) for books and periodicals using the following words and phrases:
- Small Business
- New Business Enterprise
- Start Ups
- Business Plans
Find more books
To find more books and ebooks on the subject of Entrepreneurship, click the link below to search our catalog:
There are a number of resources to help entrepreneurs create a business plan. Crocker Library has subscription access to the Business Plans Handbook (see above) a multi-volume set containing business plans of actual businesses. These are other online resources for free business plans:
Trade Shows, Exhibitions, Events Calendars
Use these websites to find upcoming trade shows, exhibitions, or business networking events in your industry. Also, search for local "convention centers" (Los Angeles, Anahein, Long Beach, Las Vegas) and view their Calendars.
Patents, Trademarks & Copyrights
Entrepreneurship: TIPS FOR SEARCHING ARTICLE DATABASES AT USC
Search ARTICLE databases using terms like ENTREPRENEURSHIP, SMALL BUSINESS, SMALL ENTERPRISE, NEW BUSINESS, START-UPS (START UPS), PRIVATE ENTERPRISE.
Use subject search tools in databases (e.g. Thesaurus or Subject) to find subject headings and help refine a search; refine further by adding industry type(s), if applicable.
ProQuest Business: Use Advanced Search to search on terms like: "new business enterprise", "entrepreneur and/or entrepreneurship," "small business" (small business owners, or small business ownership). Alternatively, use the Thesaurus to look up subject terms like 'Entrepreneurship,' small business, or new business (new business enterprise). The Thesaurus feature is located at on the upper right side of the Advanced Search page.
- LexisNexis Academic - Use the 'Advanced Search' option to search words like "Entrepreneurship" ,"Private enterprise," "Small Business", "Small business owners", "New business enterprise". Select Industry and refine search to a specific industry, if applicable. At results page (after pressing search), refine search further by selecting 'Subject' at the left side of page, and select terms like 'Entrepreneurship' to get a more targeted set of results.
- Factiva: Select 'Search' then 'Search Builder.' Scroll down page and select all Subjects. Type in the word 'Entrepreneur', Factiva should automatically find 'Small Business/Entrepreneurs.' Click on 'Small Business/Entrepreneurs' and the subject should appear in your search (highlighted in orange). Add Industries, regions, as applicable. Select date range and select search. You can refine your search using the tools under the headings that appear on the left side of the page.
Industry Norms & Ratios
See databases listed on the left side of this page for links to databases.
Industry Data, Norms and Ratios
BCRC - Business & Company Resource Center: find research trends on industries. Search for specific industries or use SIC/NAICS codes; full access to Los Angeles Business Journal and Entrepreneur journals.
eStatement Studies: search by industry code or keyword identifier
Hoovers: contains comparative ratios for companies that are benchmarked against their primary industry
Mergent Online: Contains company ratios going back as far as 15 years.
Standard & Poor’s NetAdvantage to find industry trends, 'How the Industry Operates'
ValueLine: Industry snapshots contain select ratios (click on 'Standard Edition' then 'Industry Look-Up').
The Value Chain
The value chain is the set of activities contributing to the production, distribution and marketing of goods and services. The following resources will provide some information on the value chain or parts of the value chain.
IBIS World contains reports on hundreds of U.S., Global and Chinese industries. Keyword search by industry or company. Each industry report includes a section on COST STRUCTURE.
Mergent Horizon providesa list of suppliers by company (as available); this is often helpful in supply chain analysis. Go to Reports, then select Company Profiles. Suppliers will be found under the section 'Strategic Partners.' This section is often listed toward the end of the report.
Standard & Poor’s NetAdvantage contains key industry reports. Look at the section 'How the Industry Operates' for value chain analysis.
General Internet Resources
Looking up Industry Codes - NAICS & SIC's
US Census - North American Industry Classification System: the North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Standard Industrialization Codes (SIC) were originally developed in the mid-1980s and have been supplanted by NAICS codes, but are still used as indexing identifiers for businesses.
LogLink provides cross-indexing for SIC and NAICS codes.
Crocker Business Library
USC Marshall School of Business
701 Hoffman Hall, HOH 201E
Business Information Specialist