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Entrepreneurship   Tags: business  

Last Updated: Feb 6, 2015 URL: Print Guide RSS UpdatesEmail Alerts

Entrepreneurship - Home Print Page

Databases at USC

For a complete list of USCMarshall Electronic Resources go to:  


Books / Reference in Crocker Library

Search USC Libraries (HOMER or QUICK SEARCH)  for books and periodicals using the following words and phrases:

  • Entrepreneur(ship)
  • Small Business
  • New Business Enterprise
  • Start Ups
  • Business Plans

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The Economy of You - Kimberly Palmer
Call Number: EBOOK
Publication Date: 2014-01-16

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The Small Business Handbook - Steve Parks
Call Number: HD62.7.P376 2006
ISBN: 0273695312
Publication Date: 2006-01-01
Business - Reference

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Rule Book of Business Plans - Entrepreneur Press Staff; Roger C. Rule
Call Number: HD62.5.R85 2004
Publication Date: 2004-09-16

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Entrepreneur's Information Sourcebook - Susan C. Awe
Call Number: HD62.5 .A96 2012

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Heart, Smarts, Guts, and Luck - Anthony K. Tjan
Call Number: DML HB615 .T535 2012
Publication Date: 2012

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The Dynamics of Entrepreneurship - Maria Minniti
Call Number: HB615.D96 2011
Publication Date: 2011-09-25

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The Ultimate Small Business Marketing Toolkit - Beth Goldstein
Call Number: HF5415.13.G58 2007
Publication Date: 2007-07-23

Find more books

To find more books and ebooks on the subject of Entrepreneurship, click the link below to search our catalog:

Business Plans

There are a number of resources to help entrepreneurs create a business plan.  Crocker Library has subscription access to the Business Plans Handbook (see above) a multi-volume set containing business plans of actual businesses.  These are other online resources for free business plans:

Trade Shows, Exhibitions, Events Calendars

Use these websites to find upcoming trade shows, exhibitions, or business networking events in your industry.  Also, search for local "convention centers" (Los Angeles, Anahein, Long Beach, Las Vegas) and view their Calendars.



Use subject search tools in databases (e.g. Thesaurus or Subject) to find subject headings and help refine a search; refine further by adding industry type(s), if applicable.

  •  ProQuest Business: Use Advanced Search to search on terms like:  "new business enterprise", "entrepreneur and/or entrepreneurship," "small business" (small business owners, or small business ownership).  Alternatively, use the Thesaurus to look up subject terms like 'Entrepreneurship,' small business, or new business (new business enterprise). The Thesaurus feature is located at on the upper right side of the Advanced Search page.
  •  LexisNexis Academic - Use the 'Advanced Search' option to search words like "Entrepreneurship" ,"Private enterprise," "Small Business", "Small business owners",  "New business enterprise".  Select Industry and refine search to a specific industry, if applicable.  At results page (after pressing search), refine search further by selecting 'Subject' at the left side of page, and select terms like 'Entrepreneurship' to get a more targeted set of results.


  •  Factiva:  Select 'Search' then 'Search Builder.'  Scroll down page and select all Subjects.  Type in the word 'Entrepreneur',  Factiva should automatically find 'Small Business/Entrepreneurs.'  Click on 'Small Business/Entrepreneurs' and the subject should appear in your search (highlighted in orange).   Add Industries, regions, as applicable.  Select date range and select search.  You can refine your search using the tools under the headings that appear on the left side of the page.

    Industry Norms & Ratios

    See databases listed on the left side of this page for links to databases.

    Industry Data, Norms and Ratios

    BCRC - Business & Company Resource Center:   find research trends on industries. Search for specific industries or use SIC/NAICS codes; full access to Los Angeles Business Journal and Entrepreneur journals.

    eStatement Studies:  search by industry code or keyword identifier

    Hoovers:  contains comparative ratios for companies that are benchmarked against their primary industry

    Mergent Online:  Contains company ratios going back as far as 15 years.

    Osiris and  Orbis (Financials):  Search different ratios by industry.

    Standard & Poor’s NetAdvantage to find industry trends, 'How the Industry Operates'

    ValueLine:  Industry snapshots contain select ratios (click on 'Standard Edition' then 'Industry Look-Up').


      The Value Chain

      The value chain is the set of activities contributing to the production, distribution and marketing of goods and services. The following resources will provide some information on the value chain or parts of the value chain. 

      IBIS World  contains reports on hundreds of U.S., Global and Chinese industries.  Keyword search by industry or company.  Each industry report includes a section on COST STRUCTURE.

      Mergent Horizon  providesa list of suppliers by company (as available); this is often helpful in supply chain analysis.  Go to Reports, then select Company Profiles.  Suppliers will be found under the section 'Strategic Partners.'  This section is often listed toward the end of the report.

      Standard & Poor’s NetAdvantage contains key industry reports.  Look at the section 'How the Industry Operates' for value chain analysis. 


      Community Resources


      Looking up Industry Codes - NAICS & SIC's

      US Census - North American Industry Classification System: the North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

      Standard Industrialization Codes (SIC) were originally developed in the mid-1980s and have been supplanted by NAICS codes, but are still used as indexing identifiers for businesses. 

      LogLink provides cross-indexing for SIC and NAICS codes.

      Standard Industrial Classificatin Manual - 1987
      Call Number: HF1042.A55 1987
      Crocker Library - Reference Desk

      North American Industry Classification System (NAICS) - Federal Government
      Call Number: HF1042.N678 2007
      ISBN: 9781598880823
      Publication Date: 2007-05-23
      Crocker Library - Reference Desk

      Business Librarian

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      Helga Haraldsson
      Contact Info
      Crocker Business Library
      USC Marshall School of Business
      701 Hoffman Hall, HOH 201E
      (213) 740-0050

      Business Information Specialist

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      Kimberly Esser
      Contact Info
      Crocker Business Library
      HOH 201F
      Send Email

      Head, Crocker Business Library and Accounting Library

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      John E. Juricek
      Contact Info
      Crocker Business Library
      USC Marshall School of Business
      Hoffman Hall 201
      (213) 740-7621
      Send Email

      Public Resources

      Trade Journals

      Industry Associations & Organizations

      * Asterisk in guide title indicates core subject guide

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