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Marketing and Advertising

This is a guide to key marketing and advertising resources, both at USC and within the marketing industry.

USC Databases

In addition to general searching in our databases, search here for specific information on female or male or women or men consumers:

Books & eBooks at USC - Men

Find More Books on Men

To find more books on the subject of "Male consumers"  or "marketing to men" in the USC Libraries collections, click here.