USC Databases
In addition to general searching in our databases, search here for specific information on female or male or women or men consumers:
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MarketResearch.com AcademicSearch for terms such as "Women" or "Moms" or "men" to find reports in various categories and markets.
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PassportThe "Consumer Lifestyles" reports have detailed demographic information for many countries.
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eMarketerSearch for "Females" or "Males" or "Gender" to find statistics and articles on digital media, social networking and more.
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WARCSearch for under Topics / Subject Topic Pages / Consumers to find research on "Marketing to Men" and "Marketing to Women."
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StatistaStatista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Books & eBooks at USC - Men
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Class Acts: young men and the rise of lifestyle by Call Number: Doheny HQ799.7 .R59 2015Publication Date: 2015 -
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American Men: who they are and how they live by Call Number: EBOOKPublication Date: 2008Hard copy available in Doheny HQ1090.3 .A457 2006 -
Hard Looks: masculinities, spectatorship and contemporary consumption by Call Number: Doheny HF5415.33.G7N59 1996bPublication Date: 1996
Find More Books on Men
To find more books on the subject of "Male consumers" or "marketing to men" in the USC Libraries collections, click here.