Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing and Advertising

This is a guide to key marketing and advertising resources, both at USC and within the marketing industry.

USC Databases

In addition to general searching in our databases, search here for specific information on wealthy / affluent / high net-worth individuals/HNWI. 

Also consider searching for specific luxury items such as watches, handbags, automobiles, alochol, etc.

Find More Books

To find more books on the subjects of "Luxuries-Marketing" or "Wealth" in the USC Libraries collections, click here.