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Marketing and Advertising

This is a guide to key marketing and advertising resources, both at USC and within the marketing industry.

Books on Business Demographics

Selling Ethnic Neighborhoods by Volkan Aytar (Editor); Jan Rath (Editor)
Call Number: LIPA HT215.S45 2012
Publication Date: 2012
Marketplace Lifestyles in an Age of Social Media by Lynn R. Kahle
Call Number: EBOOK
Publication Date: 2012
Hard copy available in Doheny HQ2042 .K34 2012
How to Market to People Not Like You by Kelly McDonald
Call Number: Doheny HF5415 .M3795 2011
Publication Date: 2011
Minority Business Success by Leonard Greenhalgh
Call Number: EBOOK
Publication Date: 2011
Hard copy available in Doheny HD2358.5 .U6G74 2011
The new CEOs : women, African American, Latino and Asian American leaders of Fortune 500 companies by Richard Zweigenhaft
Call Number: Doheny HD38.2.Z94 2011
Publication Date: 2011
Women and Minorities in Business: Demographic Reviews of Business Ownership by Elena B. Gilbert (Editor)
Call Number: Doheny HD2358.5.U6W647 2011
Publication Date: 2010
American Incomes Demographics of Who Has Money by New Strategist Press
Call Number: EBOOK
Publication Date: 2015

Last Updated: Dec 1, 2020 6:31 PM
URL: https://libguides.usc.edu/c.php?g=959702
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Subjects: Business, Accounting, & Economics

Tags: market research, marketing, marketing strategies