Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

COMM 209: Communication and Media Economics

Economic and political economic principles for the analysis of communication and media industries including broadcasting, newspapers, motion pictures, music, video games, advertising and public relations

Market Research Reports

information

Market Research study of a market or potential market for a company’s product. Market research is done before developing or changing a product to ensure that there is demand for the product and that the product will be distinct from similar products. Market research involves surveying current and potential customers about what types of products or services they might want. It also may involve looking at other research conducted on the demographics of a region or a group of potential customers.


Market research. (2003). In Webster's new world finance and investment dictionary. Retrieved from https://libproxy.usc.edu/login?url=http://search.credoreference.com.libproxy.usc.edu/content/entry/wileynwfid/market_research/0