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CMGT 500 Managing Communication: General Statistics
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APA Style 7th Ed.
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General Statistics
Advertising demographics
SRDS
Advertising rate data and subscriber data for magazines, newspapers, tv/cable.
Advertising Red Books (Winmo)
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contains exclusive information on nearly 21,000 U.S. and international advertiser
Nielsen Ratings
Communication Source
Search within the publication "Broadcasting & Cable." Type in "Nielsen" in the first search box, and "ratings" in the second search box.
Communication Source
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Includes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.
Demographic Statistics
For more Statistics resources please refer to Eimmy Solis
Statistics & Data guide
Editor & Publisher Market Guide
Demographic and market data for 1600 cities in the U.S. and Canada.
ComScore Press Center
Internet audience measurement data, including details of visitation, demographics and online buying power for Web site audiences across U.S. and global markets.
Nielsen Net Ratings
Evaluates web site audiences. Click on "Press."
SBDC Demographics
Links to demographics, computer and internet statistics, etc.
Hispanic Fact Pack 2008
U.S. Hispanic Media market.
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APA Style 7th Ed.