Research Guides: CMGT 500 Managing Communication: General Statistics

Advertising demographics

SRDS
Advertising rate data and subscriber data for magazines, newspapers, tv/cable.

Advertising Red Books (Winmo) This link opens in a new window
contains exclusive information on nearly 21,000 U.S. and international advertiser
Agency Database contains detailed profiles of close to 15,000 U.S. and international agencies, including clients, fields of specialization, and more. Advertiser Database contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Use Quick Search or Advanced Search to access one or both databases.
2 users access

Communication Source
Search within the publication "Broadcasting & Cable." Type in "Nielsen" in the first search box, and "ratings" in the second search box.

Communication Source This link opens in a new window
Includes articles from peer-reviewed journals and trade magazines covering mass media, marketing, communications, and related topics.

For more Statistics resources please refer to Eimmy Solis Statistics & Data guide

Editor & Publisher Market Guide
Demographic and market data for 1600 cities in the U.S. and Canada.
ComScore Press Center
Internet audience measurement data, including details of visitation, demographics and online buying power for Web site audiences across U.S. and global markets.
Nielsen Net Ratings
Evaluates web site audiences. Click on "Press."
SBDC Demographics
Links to demographics, computer and internet statistics, etc.
Hispanic Fact Pack 2008
U.S. Hispanic Media market.