These databases include peer-reviewed and trade articles discussing financial issues.
USC does not currently offer a degree program in marketing specifically, but marketing as a concept is studied in several disciplines. Review the subject guides below for additional sources that include information on marketing.
Statistics can be used to help support your argument for specific marketing methods or techniques.
It takes time to gather data and analyze it to create statistical reports. It is often impossible to find very recent statistics; expect statistical reports published this year to include data gathered 2-3 years ago.