Research Guides: Business *: Business Trends Assignment

Lists of Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then do more intensive research using our library databases.

Bain & Company Macro Trends
Various macroeconomic trends.
Consumer Trends, 2020
From Global Web Index
Deloitte: Industry Outlooks
A look at challenges, trends and strategies in key industries, plus some forecasts for 2020.
Deloitte Insights - Global Tech Trends
Fjord Trends 2020: emerging trends in business, tech and design
Insights from Accenture
Forbes - Top Business Trends for 2020
The Future 100: 2019
A free report from J. Walter Thompson Intelligence
Ipsos MORI Trends & Futures
Free reports covering a variety of industries.
News & Trends
Compiled by inbound marketing company, HubSpot
Social Media: Content Marketing
Search for trends in socialmedia, includes articles and infographics
Tech and Media Trends in 2019
From Business Insider
Top Digital Transformation Trends in 2020
from Fortbes magazine
Top Business Trends
Look under the 'Trends' tab to find various lists of trends available from the Institute for Global Futures.
Trends for Entrepreneur magazine
Entrepreneur magazine various trends and lists
TrendWatching.com
A good site for information on trends, they offer some information and reports for free.

Green Business Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then extend your research by using our library databases.

Green Business Trends
From Green America
Green Biz
Looks at innovations in many industries, plus analysis on the 'circular economy'
Green Business
Ideas and insights from Small Business Trends
Sustainable Business
Sustainability news for green businesses
State of Green Business
Published annually by Green Biz. Users must register to receive this free report.
Top Business Sustainability Trends for 2019
From The Balance
2020 Sustainability Issues for business
From Terrafiniti
What's Next for Sustainable Business?
2019 trends from Sustainability covering Global and Sector trends
How the Biggest Corporate Sustainability Trends Have Really Paid Off
An October 2018 Forbes article

Global Trends - Public Web Sites

GlobalTrends.com
Look under the 'Books & Reports' and 'Free Publications' tabs to find more information.
Global Insights Pulse Surveys
Quarterly reports from KPMG, with additional content covering a variety of industries
McKinsey Global Institute - Reports & Surveys
Research and analysis on a variety of different industries, economies, and business functions
Global Human Capital Trends, 2018
Published annually by Deloitte Press University
Tech Trends, 2019
Published by Deloitte University Press
Inclusive Development Index, 2018
Published by the World Economic Forum
Inclusive Growth & Development Report, 2017
Published by the World Economic Forum
Top 10 Emerging Technologies for 2018
Published by the World Economic Forum
Renewed Opportunities for Growth
A 2017 report from American Express, including "key trends"
Outlook on the Global Agenda, 2015
Published by the World Economic Forum

Resources for Visualized Data

Statista
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Visual Capitalist
Internet resource of data-driven visuals culled from a variety of sources.

Finding Information on Industry Trends in Library Databases

Mintel
Click on the top link for "Trends" to find cutting-edge examples of consumer trends in a variety of sectors from around the world.

Users must create a personal account and reports can only be downloaded one section at a time.
IBISWorld
Detailed reports on a wide range of industries. Most reports have an "Outlook" section with forecasting data. Search by keyword for best results.
Passport
Keyword searching will bring up information on industries, companies and markets around the world. Search for "TRENDS" to retrieve articles on global trends, especially for consumer items.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Mint Global
Keyword searching in the "Market Research" section will bring up industry reports from Datamonitor which include market forecasts.
Gale eBooks
This resource contains many useful works including the "Encyclopedia of Emerging Industries." To find it, click on the "Business" module then scroll through the various publications.
eMarketer
Analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital/mobile technologies around the world.

Industry Research LibGuide
For more tips, please review our guide devoted to Industry Research.

Finding Articles on Trends in Library Databases

Use the following databases to find articles on your topic using keywords such as: trends, megatrends, forecast, predictions, outlook, industry, etc. Use the database filters (date range; source type) to refine and focus your search results.

ProQuest
Databases of resources for arts, business, humanities, social sciences, science and newspaper resources.
EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
Academic OneFile
Academic OneFile is a premier source for peer-reviewed, full-text articles from the world's leading journals and reference sources.

With extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects, Academic OneFile is both authoritative and comprehensive. With millions of articles available in both PDF and HTML full-text with no restrictions, researchers are able to find accurate information quickly. Includes full-text coverage of the New York Times back to 1995. Updated daily.