Research Guides: Business *: Business Trends Assignment

Lists of Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then do more intensive research using our library databases.

Bain & Company Macro Trends
Various macroeconomic trends.
Global Web Index - Reports
Contains a wide variety of reports covering select demographic groups, consumer goods and consumers in general
Deloitte: Industry Outlooks
A look at challenges, trends and strategies in key industries, plus some forecasts for 2022, including COVID-19 analysis.
Deloitte Insights - Global Tech Trends
Voices of Change, 2021: emerging trends in business, tech and design
Insights from Accenture
Forbes - Biggest Business Trends for 2022
The Future 100: 2022
A free report from J. Walter Thompson Intelligence
Ipsos MORI Trends & Futures
Free reports covering a variety of industries.
Top Digital Transformation Trends in 2022
from Forbes magazine
Top Business Trends
Look under the 'Trends' tab to find various lists of trends available from the Institute for Global Futures.
Top Technology & Business Trends, 2022
Article link to Inc. magazine
Trends from Entrepreneur magazine
Various trends and lists from Entrepreneur magazine
Trendhunter - Top 100 Business Trends for 2022
More trends in other fields are listed in the top menu bar
TrendWatching.com
A good site for information on trends, they offer some information and reports for free.
Trends for '21 and Beyond
A 2021 Global Trends Report from Business Insider

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published biannually
2021 Trends: people, skills & technologies transforming today's workforce
Issued by ATD
Tech Trends Reports
Free download that covers AI, the metaverse, connected homes, NFTs and more.
Top 10 Emerging Technologies of 2021
A global report from the World Economic Forum
Institute for the Future
IFTF publishes articles and reports on future-centric concerns impacting industries and the workforce

Green Business Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then extend your research by using our library databases.

Green Business Network
Keyword search "trends" to find new, innovative content; published by Green America
Green Biz
Looks at innovations in many industries, plus analysis on the 'circular economy'
Sustainability and Green Business Trends
Ideas and insights from Small Business Trends
Sustainable Business
Sustainability news for green businesses
State of Green Business, 2022
Published annually by Green Biz. Users must register to receive this free report.
Sustainability Trends Report, 2022
From the SustainAbility Institute
COVID-Induced Business Trends
A 2020 report from Deloitte

Global Trends - Public Web Sites

GlobalTrends.com
Look under the 'Books & Reports' and 'Free Publications' tabs to find more information.
Global Insights Pulse Surveys
Quarterly reports from KPMG, with additional content covering a variety of industries, including COVID-19 perspectives
McKinsey Global Institute - Reports & Surveys
Research and analysis on a variety of different industries, economies, and business functions
Global Human Capital Trends, 2021
Published annually by Deloitte Press University
Preparing for the Future of Work
Articles and insights from the World Economic Forum
Trends Report, 2022
Issued by Globant and covers a variety of topics

Resources for Visualized Data

Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80.000 topics from over 18.000 sources onto a single professional platform and providing companies, business customers, research institutions, and the academic community with direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.

Visual Capitalist
Internet resource of data-driven visuals culled from a variety of sources.

Finding Information on Industry Trends in Library Databases

Mintel This link opens in a new window
Click on the top link for "Trends" to find cutting-edge examples of consumer trends in a variety of sectors from around the world.
IBISWorld This link opens in a new window
Detailed reports on a wide range of industries. Most reports have an "Outlook" section with forecasting data. Search by keyword for best results.
Passport This link opens in a new window
Keyword searching will bring up information on industries, companies and markets around the world. Search for "TRENDS" to retrieve articles on global trends, especially for consumer items.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital/mobile technologies around the world.

Industry Research LibGuide
For more tips, please review our guide devoted to Industry Research.

Finding Articles on Trends in Library Databases

Use the following databases to find articles on your topic using keywords such as: trends, megatrends, forecast, predictions, outlook, industry, etc. Use the database filters (date range; source type) to refine and focus your search results.

ProQuest This link opens in a new window
Databases of resources for arts, business, humanities, social sciences, science and newspaper resources.
EBSCO Business Source Complete This link opens in a new window
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
Academic OneFile This link opens in a new window
Academic OneFile is a premier source for peer-reviewed, full-text articles from the world's leading journals and reference sources.

With extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects, Academic OneFile is both authoritative and comprehensive. With millions of articles available in both PDF and HTML full-text with no restrictions, researchers are able to find accurate information quickly. Includes full-text coverage of the New York Times back to 1995. Updated daily.

Searching for Books

Click on 'USC Libraries Search' on this USC Libraries' Catalog page to find books in our collections or online. Recommended keywords would be: "trends" or "business trends".