Research Guides: Business *: Business Trends Assignment

Lists of Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then do more intensive research using our library databases.

Bain & Company Macro Trends
Various macroeconomic trends.
Deloitte Insights - Global Tech Trends
Deloitte: Industry Outlooks 2018
A look at challenges, trends and strategies in key industiries.
Forbes - 23 Trends that will shake the business world in 2018
Ipsos MORI Trends & Futures
Free reports covering a variety of industries.
Social Media: Content Marketing
Search for trends in socialmedia, includes articles and infographics
Top 15 Trends Shaping Business for 2017
from Forbes Magazine. Search site for other top trends (use terms top trends and year) for trends in marketing, tech, IoT, etc.
Top Business Trends to Master
from Fortune magazine
Top Ten Trends
Several lists of trends available from the Institute for Global Futures. See Trends tab.
Trends for Entrepreneur magazine
Entrepreneur magazine various trends and lists
TrendWatching.com
A good site for information on trends, they offer some information and reports for free.
What to Expect from Wall Street in 2017
from Business Insider

Examples of Green Business Trends - Public Web Sites

These public web sites and articles can be a good starting point for identifying current business trends for your WRITING 340 assignment. Then do more intensive research using our library databases.

Green Business Trends
From Green America
State of Green Business 2017
Users must register to receive this free report.
Top Business Sustainability Trends for 2017
From The Balance
8 Sustainability Trends Driving Business in 2017
A briefing paper from the University of Cambridge
7 Sustainable Business Trends for 2016
From Inc. magazine
Green Business
Ideas and insights from Small Business Trends

Finding Information on Industry Trends in Library Databases

Mintel
After logging in and creating an account, click on the top link for "Trends" see cutting-edge information on consumer trends from around the world.

Users must create a personal account and reports can only be downloaded one section at a time.
IBISWorld
Detailed reports on a wide range of industries. Most reports have an "Outlook" section with forecasting data. Search by keyword for best results.
Passport
Keyword searching will bring up information on industries, companies and markets around the world. Search for "TRENDS" to retrieve articles on global trends, especially for consumer items.

It includes company profiles, some with SWOT analysis, country briefings, sector briefings, sector data, industry watch articles and detailed Consumer Lifestyle reports.
Hoovers Online
Detailed company information along with industry "Trends and Opportunities" provided by First Reseach.

Hoover's editorial staff of editors and researchers brings business information and knowledge to its coverage, updating the site daily to bring subscribers up-to-date business information.
The database does not work in Firefox.
Mint Global
Keyword searching in the "Market Research" section will bring up industry reports from Datamonitor which include market forecasts.
Gale Virtual Reference Library
This resource contains many useful works including the "Encyclopedia of Emerging Industries." To find it, click on "Business" and then scroll down a bit.
eMarketer
Analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital/mobile technologies around the world.

Industry Research LibGuide
For more tips, please review our guide devoted to Industry Research.

Global Trends - Public Web Sites

GlobalTrends.com
Look under the 'Reports' and Knowledge Center' tabs to find more information
Global Insights Pulse Surveys
Quarterly reports from KPMG, with additional content covering a variety of industries
McKinsey Global Institute - Reports & Surveys
Research and analysis on a variety of different industries, economies, and business functions
Global Human Capital Trends, 2017
Published annually by Deloitte Press University
Tech Trends 2017
Published by Deloitte University Press
Inclusive Growth & Development Report, 2017
Published by the World Economic Forum
Top 10 Emerging Technologies for 2016
Published by the World Economic Forum
Renewed Opportunities for Growth
A 2017 report from American Express, including "key trends"
Outlook on the Global Agenda, 2015
Published by the World Economic Forum

Finding Articles on Trends in Library Databases

Use the following databases to find articles on your topic using keywords such as: trends, megatrends, forecast, predictions, outlook, industry, etc. Use the database filters (date range; source type) to refine and focus your search results.

ProQuest - Multiple Databases
ProQuest Multiple Databases is a multi-disciplinary index suitable for both undergraduates and graduate students.

It simultaneously searches dozens of subject areas, indexes thousands of general and scholarly titles, and provides full-text for a significant number of the articles included from a variety of contemporary research databases. It is an excellent starting place for research for a paper, particularly if one isn't sure where to begin their research.
EBSCO Business Source Complete
This database provides articles from business journals, magazines and newspapers including the Harvard Business Review, McKinsey Quarterly and many others.
Academic OneFile
Academic OneFile is a premier source for peer-reviewed, full-text articles from the world's leading journals and reference sources.

With extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects, Academic OneFile is both authoritative and comprehensive. With millions of articles available in both PDF and HTML full-text with no restrictions, researchers are able to find accurate information quickly. Includes full-text coverage of the New York Times back to 1995. Updated daily.