In the dynamic world of advertising intelligence, Winmo has established itself as the leading B2B sales intelligence platform (over 2,000 customers), serving industry giants like Disney, The NFL, TikTok, and major agency networks including WPP and Omnicom. Having evolved from its roots as Advertising Red Books, Winmo expertly connects the dots between brands, agencies, and the executives who drive advertising decisions.

Comprehensive Intelligence Coverage 

At its core, Winmo monitors over 6,000 agencies, 20,000 companies, and maintains detailed profiles of more than 230,000 industry contacts. The platform provides visibility into agency-brand relationships, media spending patterns, and key decision-makers across both U.S. and international markets. Users can access detailed information about media spend, revenue, and mix at the company, brand, and agency levels, all powered by industry-standard Kantar Media data.

Creative Library & Campaign Analytics 

Winmo's extensive creative library houses over 235,000 advertising campaigns and case studies from around the globe. Users can explore campaign specifics through sophisticated filters across countries, business sectors, brands, and timeframes. The platform includes curated collections featuring the latest advertisements, top 5 rankings, and specialized galleries focusing on sectors like alcohol, automotive, technology, and more. 

Whether you're conducting competitive analysis, identifying potential partners, or researching market trends, Winmo's comprehensive data and intuitive interface can help supercharge brand, and advertising research.

Who cares?

Here are some ways that you can leverage Winmo:

  • Filter by companies and/or brands based on media spend or across key social channels
  • Examine current and past company brands and agency rosters 
  • Visit Winmo's Creative Library to examine the latest ads, or best global marketing campaigns (e.g., Top Finance Ads; Top Food Ads; Top Beverage Ads)
  • Scan WinmoEdge articles for key insights. Although USC does not subscribe to this feature, the titles provide insights for searching elsewhere (e.g., Shake Shack's digital spend skyrocketed in 2024) 

For more, see Winmo on the Marketing and Advertising research guide: https://libguides.usc.edu/marketing/advertising