Site-specific searching is an indispensable tool for industry professionals seeking competitive intelligence. By searching Google using operators like "site:bevnet.com" or "site:beverage-digest.com," you can uncover targeted insights about product launches, distribution strategies, and market trends from authoritative industry sources. Instead of wading through generic search results, you'll find precisely what leading companies are doing in specific markets or categories.
Here are some Google search examples:
- site:thedrinksbusiness.com (trend OR forecast)
- site:progressivegrocer.com ("artificial intelligence" OR AI)
- inurl:Bain CPG "artificial intelligence"
- site:autonews.com (batteries OR "energy storage")
Adding boolean operators like OR and using quotation marks for exact phrases helps capture more relevant results. This targeted approach helps cut through the noise and surface valuable industry intelligence that might otherwise remain buried in specialized publications, company blogs, investor reports, etc.
By searching across multiple industry sources or company websites and using specific and varied search terms, you can track emerging technologies, monitor competitor movements, and identify market opportunities before they become mainstream.
For a list of trade/industry websites in a variety of industries, see ‘Trade Publications’ or ‘Websites’ on any of the pages listed on the ‘Industry Research Guide’: https://libguides.usc.edu/industries