When conducting industry or market analysis, whether for academic research or professional projects, understanding what makes each information source distinct can help you choose the right tool for your question.

The following ten publishers represent some of the strongest resources (available at USC) for understanding how markets operate, evolve, and compete. Each provider approaches research differently, from macroeconomic modeling and risk assessment to financial benchmarking, regional segmentation, and technology forecasting. 

Below is just a shortlist of what makes them unique; individual reports may vary.

IBISWorld

Report Contents: Major Players / SWOT / Outlook / Products and Markets / Financial Benchmarks / Market Share / Key Takeaways / Regulation and Policy

U.S.-centric industry profiles organized by NAICS.

Strengths

  • Core operating metrics (revenue, costs, wages, employment)
  • Five‑year outlook with external drivers and risk ratings
  • Industry SWOT and volatility summaries
  • Market structure and concentration

Best for: Examining how an industry works day‑to‑day and how it reacts to cost, labor, and policy changes.

MarketLine (GlobalData)

Report Contents: Market Value / Category Segmentation / Geography Segmentation / Five Forces Analysis / Competitive Landscape / Company Profiles

Concise market profiles for 300+ industries in 80+ countries, designed for easy comparison.

Strengths

  • Market size and segmentation with five‑year trends
  • Company profiles with market share and basic ratios
  • Consistent formats for cross‑country benchmarking
  • Includes SWOT

Best for: Quick, comparable overviews across countries and segments. Great when paired with Passport for global analysis.

Frost & Sullivan

Report Contents: Strategic Imperatives / Growth Environment / Macroeconomic Factors / Trends / Market Overview / Outlook

Research on technology‑driven markets with an emphasis on growth opportunities.

Strengths

  • Emerging tech coverage and adoption curves
  • Scenario‑based forecasts (multiple plausible futures)
  • Practical “where growth is” takeaways

Best for: Innovation, disruption, and strategic planning in fast‑changing markets. Great when paired with Gartner for technology insights.

BMI (Fitch Solutions)

Report Contents: SWOT / Industry Forecast / Risk/Reward Index / Demographic Outlook / Key Players / Latest Developments

A research firm that blends macroeconomics with industry outlooks across 200+ countries.

Strengths

  • 10‑year economic and industry forecasts
  • Country Risk/Reward Index to compare business environments
  • Clear SWOTs and “what changed” sections
  • Links policy, regulatory, and geopolitical shifts to sectors
  • Includes both emerging and developed markets

Best for: Connecting the economy and policy to long‑term industry performance.

D&B (First Research)

Report Contents: Industry Overview / Competitive Landscape / Products, Operations, Technology / Finance & Regulation / Regional Highlights / Industry Indicators / Critical Issues / Business Challenges / Trends / Opportunities / Executive Insight / Call Prep Questions

Short, business‑ready industry briefings linked to D&B’s company and credit data.

Strengths

  • Fast orientation to industry structure, scale, and key players
  • Practical notes on supply chains, costs, and operations
  • Integrates with firmographic and risk databases

Best for: Quick introductory industry research.

Freedonia Group

Report Contents: Market Environment / Segmentation & Forecasts / Industry Structure / Market Share 

Data‑forward market studies with detailed tables and long‑range forecasts.

Strengths

  • Historical and forecast tables for production, demand, and value
  • Segmentation by product, application, and end user
  • Transparent links to key indicators and regulation

Best for: Quantitative segmentation and long‑term trend modeling.

BCC Research

Report Contents: Market Dynamics / Market Segmentation Analysis / Supply Chain Analysis / Competitive Intelligence / Key Takeaways 

Market studies with documented methods and attention to sustainability and policy.

Strengths

  • Five‑year forecasts with sources and assumptions explained
  • Value‑chain views from suppliers to end users
  • ESG and regulatory factors built into outlooks
  • Includes sector specializations in Materials, Life Sciences, Energy and Sustainability

Best for: Method‑transparent forecasts, and niche industry sectors. Includes detailed SWOT.

CFRA

Report Contents: Industry Snapshot / Financial Metrics / Key Industry Drivers / Industry Trends / Porter’s Five Forces / How the Industry Operates 

Equity‑style industry and company analysis that ties market forces to financial results.

Strengths

  • Cross‑company financial benchmarking
  • Macro and sector drivers linked to company outlooks
  • Proprietary ranking/valuation frameworks

Best for: Profitability, valuation, and investment implications.

Barnes Reports

Report Contents: Establishments, Sales, Employment / Industry Ratios / Sales by Size of Firm / Sub-Industry Estimates / Industry Averages 

Compact U.S. and global industry profiles with consistent tables and geographic detail.

Strengths

  • Five‑year projections for revenue, establishments, employment
  • State and metro breakouts for regional comparisons
  • Uniform tables for quick cross‑industry scans

Best for: Regional planning, location analysis, and quick sizing.

Technavio

Report Contents: Market Landscape / Segmentation / Outlook / Geography Analysis / Five Forces Analysis / Market Size and Forecast / Competitive Landscape / Company Profiles

Data‑heavy global reports with granular segmentation and growth sizing. Great when paired with other global reports from EMIS.

Strengths

  • Breakdowns by region, product, channel
  • Drivers, challenges, and disruptor analysis
  • Quantifies incremental growth by segment
  • Includes value chain analysis and SWOT

Best for: Global market data.

How to Use These Sources Together:

  • BMI (Fitch) for policy and country risk → sets the macro context
  • IBISWorld for how the industry operates → mechanics and cost drivers
  • D&B First Research OR MarketLine for apples‑to‑apples global snapshots → easy comparisons
  • Freedonia for segmentation → detailed sizing
  • Frost & Sullivan for “what’s next” → innovation and disruption
  • BCC Research for method‑transparent forecasts → CAGR
  • CFRA for the finance view → margins, multiples, and investor takeaways
  • Barnes for U.S. geography → state/metro targeting
  • Technavio for global growth → where and how fast

Bottom line: Mix and match. Start broad (BMI/IBISWorld), size and segment (Freedonia/Technavio), scan innovation and strategy (Frost & Sullivan/BCC Research), check the numbers (CFRA), and localize (Barnes). D&B and MarketLine are your speed‑read when time is tight.

For more, examine: Where can I find market research?