This is a list of the key business databases at USC. Another list with the WRDS datasets broken out can be found here.
These public sites can help find professional conferences and conventions for a wide range of industries:
Photograph of multiple factory workers completing a final inspection on tires, ca.1930 (Los Angeles). From the USC Digital Library.
To understand a company an its competitors, you need to understand the industry of which it is a part, even if you are looking for information about a niche industry.
Finding information about an industry includes the following steps:
The following databases have financial norms and ratios by industry. Links to the databases can be found under USC Industry Information or Financial Information Databases in the left hand column
See Crocker Library Industry Reference below for Reference materials
Many resources use the Standard Industry Classification (SIC) codes that were developed to track data on American Industries. The codes were updated by a new systems called NAICS: the North American Industry Classification System, which includes the U.S., Canada and Mexico. However, many resources still use SIC codes as well. Pubic websites for SIC and/or NAICS codes are listed in the box below
Professional associations can be very helpful in learning more about an industry or profession. Although full access is often reserved for paid members, associations often provide information to the public in the form of summary reports press releases. Examples of professional associations include Advertising Professionals of Los Angeles, the American Society of Cinematographers, the American Medical Association and the California Solar Energy Industries Association to name just a few.
Follow the steps below to locate a professional association.
1. Go to the Business Insights Essentials database
2. Select the "Advanced Search" option
3. Under 'Keyword", search the various "Associations" options
4. Try searching for a word that is found in the industry description or in the name of the association. Also, you may wish to specify "USA" in "Country" field or you will be searching for international associations as well. Try different combinations of search terms and keywords to find the association you need.
To locate professional associations and other types of organizations, you can also search the Gale Directory Library available through the USC Libraries E-Resources. This database contains the Encyclopedias of Associations (under "Organizations") as well as other reference works.