* University Archives 

A continuing series of informational interview programs originally produced by the Annenberg Center and Trojan Vision of USC. Programs highlight interesting University of Southern California faculty.

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The late Eudice Shapiro, Distinguished Professor Emerita of Violin at the USC Thornton School of Music discusses her friends and colleagues: Heifetz and Piatigorsky. This includes her amazing life and career including more than 50 years teaching at USC in an interview with Gail Eichenthal, Director of Arts Programming for Classical 91.5FM KUSC.

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On April 9, 2008, the Norman Lear Center of the Annenberg School for Communication and frog design sponsored this cross-disciplinary panel to look at how the attention economy is informing new business models in advertising, media, and design. Panelists included Richard A. Lanham, Professor Emeritus of English at UCLA and author of The Economics of Attention: Style and Substance in the Age of Information, and David Merkoski, Creative Director at frog design. Marty Kaplan, Director of the Norman Lear Center, moderated.

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