Skip to main content

PR 504: Evaluating Resources

Strategic Public Relations Research, Evaluation and Insights

Sources

When doing research, you should use a variety of sources such as books, articles from newspapers, magazines, or journals, and websites. To ensure you are including only valid information in your research, evaluate your sources using the criteria below.

Criteria Questions to Ask

Authority / Credibility
Determining the author for a source is important in deciding whether information is credible. The author should show some evidence of being knowledgeable, reliable and truthful.

  • Who is the author (person, company, or organization)?
  • Does the source provide any information that leads you to believe the author is an expert on the topic?
  • Can you describe the author's background (experience, education, knowledge)?
  • Does the author provide citations? Do you think they are reputable?

Accuracy
The source should contain accurate and up-to-date information that can be verified by other sources.

  • Can facts or statistics be verified through another source?
  • Based on your knowledge, does the information seem accurate? Does it match the information found in other sources?
  • Are there spelling or grammatical errors?

Scope / Relevance
It is important that the source meets the information needs and requirements of your research assignment.

  • Does the source cover your topic comprehensively or does it cover only one aspect?
  • To what extent does the source answer your research question?
  • Is the source considered popular or scholarly?
  • Is the terminology and language used easy to understand?
Currency / Date
Some written works are ageless (e.g., classic literature) while others (e.g., technological news) become outdated quickly. It is important to determine if currency is pertinent to your research.
  • When was the source written and published?
  • Has the information been updated recently?
  • Is currency pertinent to your research?
Objectivity / Bias / Reliability
Every author has an opinion. Recognizing this is instrumental in determining if the information presented is objective or biased. 
  • What is the purpose or motive for the source (educational, commercial, entertainment, promotional, etc.)?
  • Who is the intended audience?
  • Is the author pretending to be objective, but really trying to persuade, promote or sell something?

Style / Functionality
Style and functionality may be of lesser concern. However, if the source is not well-organized, its value is diminished.

  • Is the source well-written and organized?
  • To what extent is it professional looking?
  • If it is a website, can you navigate around easily?
  • If it is a website, are links broken

Adapted from

JWU Denver Campus Library » The Research Process: A Step-By-Step Guide

Subject Guide

Chimene Tucker's picture
Chimene Tucker
Contact:
Doheny Memorial Library
room 224
cetucker@usc.edu
213-740-2332