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CMGT 540 : Market / Company Research

Uses of Communication Research

Industry Research

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Market Research Reports

Company Research

SWOT Analysis

Strength, Weakness, Opportunities and Threats (SWOT)

 SWOT Analysis Signpost, Image courtesy of scottchan /

The analysis of a firm’s strengths, weaknesses, opportunities, and threats. A SWOT analysis helps evaluate how a company will perform in a competitive environment.

SWOT analysis. (2003). In Webster's new world finance and investment dictionary. Retrieved from

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