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PR 463 Research & Analysis: General Statistics

Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.

  Demographic Statistics

  SRDS

  Nielsen Ratings

  General Statistics Sources

  • Simply Map  Use the introductory tutorial to help you get started, If you need a more in-depth introduction use the overview tutorial. SimplyMap is a web-based mapping application enables non-technical users to quickly create thematic maps and reports/tables using extensive demographic, social, business and marketing data. Provides data down to the census block level, or combine census blocks to create your own area of analysis. 
  • Social Science Statistics     
    LibGuide created by the Data Librarian, Katharin Peter. Key resources for statistics in the social sciences.

      Industry Statistics