27 KEY THINGS TO REMEMBER
ABOUT HISPANIC PRINT
7 things to remember about the POWER of Hispanic Print:
94% of the readers of Hispanic Print say their newspaper is the BEST or a GOOD source of local news.
The average age for the readers of Hispanic newspapers is 33.5 - identical to Univision!
Hispanic Print generated $1.57 BILLION in ad revenue in 2007 o up from $151 MILLION in 1990!
In the USA today only 24% of the households are a married couple with kids; it's 36% for Hispanics overall; Hispanic Print delivers 63%.
Hispanic newspapers employed 10,735 people and Hispanic magazines another 5,010
Foreign born readers of Hispanic newspapers are the most likely to become citizens.
94% of the readers of Hispanic Print say their newspaper is the BEST or a GOOD source for shopping information
3 things to remember about the FREQUENCY of Hispanic Print:
There's 30 daily Hispanic newspapers - up from 14 in 1990 There's 378 weekly Hispanic newspapers - up from 152 in 1990 There's 521 Hispanic magazines - up from 177 in 1990.
7 things to remember about the REACH of Hispanic Print:
54% of the USA's Hispanic households use one or more Hispanic newspaper weekly
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