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Business Demographics: Women and Men

Information on the business side of demographics including consumers in groups such as African-Americans, Asian-American, Hispanic-Americans, LGBTQ populations, affluents and women and men.

USC Databases

In addition to general searching in our databases, search here for specific information on female or male or women or men consumers:

Books & eBooks at USC - Men

Find More Books on Men

To find more books on the subject of "Male consumers"  or "marketing to men" in the USC Libraries collections, click here.

Books & eBooks at USC - Women

Find More Books on Women

To find more books on the subject of "Women consumers" or "marketing to women" in the USC Libraries collections, click here.

Public Resources and Reports