Event Information
| Architecture as Communication Visions and Voices |
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University Park Campus
Annenberg Auditorium (ASC)
Admission is free.
Reception to follow.
Description of Program
Architects are essential contributors, and often the actual shapers, of the environment in which we live. This event will examine how architecture and design influence how we interact socially, culturally and within the new economy. It is not only the public use of buildings that makes architecture a social art, it is also the architect’s engagement with clients, communities, contractors and others whose participation is required to alter the environment. What kinds of communication are needed between the architect and client to develop the best possible designs? What is the role of public policy in developing architecture for the community? How do designs influence our environment for good or ill?
Thom Mayne, founder of the Los Angeles–based architecture firm Morphosis, and Michael Govan, director and CEO of the Los Angeles County Museum of Art, will discuss the design process and the interplay between architecture and public policy as a source of creativity and tension. Their presentation will be followed by a discussion with Qingyun Ma, dean of the USC School of Architecture, and Larry Gross, director of the School of Communication at USC Annenberg.
Authors
This guide was co-created by:
Sacha Hayden
Student
USC School of Architecture
---and---
Dr. Robert V. Labaree
Political Science and International Relations Librarian
USC Libraries



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